CampaignLive continues to break the news every week. Here are just
some of the stories subscribers would have seen first over the past few
days:
Quiet Storm has been appointed to mastermind a high-profile
television campaign for Original Source s range of shampoos, bath foams
and shower gels. Media buying for the campaign, which will roll out
across the country from September, is by the Media Business. Three
commercials are in production and...
31 Jul 1998
| by HARRIET GREEN
Bartle Bogle Hegarty has created a stylish press campaign for Elida
Faberge s Addiction fragrance brand.
31 Jul 1998
| by ALASDAIR REID
As we all know by now, ITV s sitcom, Babes in the Wood, the first
episode of which was broadcast last week, was missing something.
Something other than good jokes, that is. The fact of the matter is that
it went on air without sanitary protection, sponsorship by Lil-lets
having been rejected by the...
31 Jul 1998
| by JADE GARRETT
Jade Garrett breathes a sigh of relief on behalf of Lil-lets, which
narrowly escaped being sponsor of Carlton s new comedy , Babes in the
Wood: The first episode was without a doubt the most disappointing load
of rubbish I ve seen in a long time. You know it s failed when the bloke
you re watching...
24 Jul 1998
| by ANNA GRIFFITHS
The star-studded cast of ITV s new laddette sitcom, Babes in the
Wood, have vetoed a proposed sponsorship deal with Smith s
sanpro product, Lil-lets.
24 Jul 1998
| by HARRIET GREEN
SmithKline Beecham has handed Ogilvy & Mather the pan-European
launch of its nicotine patch, Nicoderm.
Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million
Financial Services Authority task. Lowes campaign will target people
who were mis-sold their personal pensions, urging them to claim
compensation by responding to letters sent to them by their pension
companies and direct mailshots...
24 Jul 1998
| by JOHN OWEN
John Owen opts for FCB s commercial for the Clairol Herbal Essences
haircare range: How many more times can we be expected to laugh at the
Meg Ryan-fakes-an-orgasm-in-a-public-place joke? And anyway, the idea is
plain daft for a shampoo ad. I ll have whatever the client who bought
this lazy ad is having....
24 Jul 1998
| by KAREN YATES
Smith Jones Brown s
name to Smith Jones Campbell.