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MEDIA CHOICE

11 Dec 1998 | by SUE ORIEL

Eleanor Trickett picks the Lynx ad in December s Loaded: The cheek of it, expecting a magazine s readers to finish the ad off themselves!

Adidas shortlists four for UK consumer PR

11 Dec 1998 | by SOPHIE BARKER

German sports giant Adidas is reviewing its largest UK consumer PR account, worth over pounds 200,000 in annual fees and covering its brand name across all sports.

Whitbread shakes up in-house work with new PR chief

11 Dec 1998 | by SIMON ELLERY

Whitbread Beer Company has restructured its in-house PR across its range of beer brands, which include Heineken and Stella Artois, with the appointment of a brand communications director.

Burson-Marsteller wins Dr Pepper

11 Dec 1998 | by KATHY GREENE

Burson-Marsteller has won its first retained account with Cadbury Schweppes with a mission to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive fizzy drinks market.

Ketchum Life set to reposition Lee jeans next spring

11 Dec 1998 | by SIMON ELLERY

VF Jeanswear has appointed Ketchum Life to reposition the Lee brand in spring 1999.

BORDER LINES: WASHINGTON DC - Tobacco deal account

11 Dec 1998 | by MAGGIE BROWN

The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set to be selected...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

11 Dec 1998 | by HARRIOT LANE FOX

Once, only doctors, lawyers and preachers had ethical obligations.

THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?

11 Dec 1998 | by SUZAN LEAVY

Tango and Fairy Liquid are sponsoring Christmas lights in London and Newcastle

Going green: Corporates are bowing to public opinion and greening up their acts

11 Dec 1998 | by STEPHANIE FRANCE

The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given the bewildering assortment of products on offer, brands which can be trusted are most likely to end up in the...

BIC names TBWA International to global account

09 Dec 1998

- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.

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