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REVIEW: Marketing and advertising news in the week’s press ..

29 Aug 1997 | by KAREN YATES

PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages account. Presentations will be made at the company s head office by BBDO - which already handles Mountain Dew in Europe through Abbott Mead Vickers BBDO - the San Francisco-based Goodby Silverstein, and J. Walter...

Dorlands uses fruit approach in Rennie Rap-eze press work

29 Aug 1997 | by EMMA HALL

Bates Dorland is to advertise Rennie Rap-eze, Roche Consumer Health s indigestion remedy, in the press for the first time, emphasising the brand s fruity flavour.

BBH puts the focus on colour in press push for Pears brand

29 Aug 1997 | by CAROLINE MARSHALL

Bartle Bogle Hegarty is set to unveil its first work for Elida Faberge s Pears Original soap since winning the account in August1996.

Top lads’ titles face ad boycott

28 Aug 1997 | by ANNE-MARIE CRAWFORD

Up-market advertisers are threatening to drop lads magazines FHM and Loaded because of growing concern over their explicit sexual content and use of female nudity.

STOP PRESS

28 Aug 1997 | by JANE BAINBRIDGE

Pepsico is reviewing the dollars 20m (pounds 12.5m) advertising accounts on its leading drinks brands, 7-Up and the orange-flavoured brand Mirinda, handled outside the US by Ogilvy s Mountain Dew in Europe; Goodby-Silverstein and J Walter Thompson.

Boots powers up 17

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

Boots, the high street chemist, is attempting to turn 17, its teenage make-up range, into a cult brand with the launch of advertising which relies on shock tactics to promote its theme of girl power.

Safeway takes Boots chief for cosmetics push

21 Aug 1997 | by HARRIET MARSH

Safeway has poached Boots Opticians marketing director, Fiona Bailey, and given her the task of building its fastest growing category, health and beauty.

Barclaycard to try extra offer

21 Aug 1997 | by PATRICK BARRETT

Barclaycard is considering extending its brand to market groceries, electrical goods and a range of new financial services as the company prepares to relaunch next year.

Colourful campaign

21 Aug 1997 | by HARRIET MARSH

Wella is spending pounds 1m on a outdoor campaign to promote its new permanent home hair colourant, Viva Colour.

Alcopop’s Kiss

21 Aug 1997 | by HARRIET MARSH

Whitbread s alcopop Shott s Alcoholic Seltzers is to sponsor the Kiss stage at the Notting Hill Carnival for the second year.

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