31 Jul 1997
| by JULIAN LEE
The Body Shop s head of global marketing, Sandra Pickering, has
quit.
31 Jul 1997
| by HARRIET MARSH
Tesco is understood to have shortlisted outdoor contractors Adshel
and JC Decaux to fight for the contract to operate its planned poster
sites. It will be the supermarket chain s first step into media
ownership and could provide an opportunity for retailer and manufacturer
co-operation.
31 Jul 1997
| by JULIAN LEE
Calvin Klein Cosmetics (UK) s former regional manager Sarah Young
will replace Kim Pompey as marketing manager. Pompey is returning to the
US.
31 Jul 1997
| by DANNY ROGERS
Boots the Optician is investing more than pounds 2m in a direct
marketing campaign through MSB&K to build loyalty among high-value
customers and fend off growing competition from rivals such as Dollond &
Aitchison, SpecSavers and Vision Express.
25 Jul 1997
| by EMMA HALL
Virgin Vie, the new cosmetics brand from the Branson empire, has
turned down pitches from three prominent ad agencies and appointed a
virtual shop, centred around Trevor Robinson s Quiet Storm, to create
its autumn launch campaign.
McCann-Erickson is assembling a pitch task force to help retain
its grip on the pounds 7.5 million Kwik Save supermarket brief, which
stretches back more than 30 years.
25 Jul 1997
| by HARRIET GREEN
Unilever, Cadbury-Schweppes, Kimberly-Clark and Bass have pooled
resources to improve customer targeting. The venture, the first
cross-category marketing consortium, will allow the companies to set up
a substantial database and organise joint marketing activities. -
General release
25 Jul 1997
| by JOHN GAGE, a consultant with Results: P
Ibiza Uncovered, Sky 1 s fly-on-the-wall show, is rapidly gaining
cult status and has proved perfect for advertisers seeking the elusive
youth audience.
25 Jul 1997
| by JULIETTE GARSIDE
Jackie Cooper PR is to inject new life into an old brand by
supporting the launch of the new fragrance Whitewater, which is a brand
extension of the aftershave Old Spice. It is the agency s first piece of
business from Procter and Gamble, which owns the Old Spice brand.
25 Jul 1997
| by JEMIMAH BAILEY
Allied Domecq Spirits and Wine has brought in Biss Lancaster to
handle the continental European campaign for its biggest spirit brand,
Ballantine s Finest. The appointment ousts Richmond Towers as
Ballantine s retained agency from the end of August.