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Impulse changes tack with risque approach

Ogilvy and Mather is poised to bring the image of Impulse Body Spray up to date with a suggestive TV and cinema campaign for the Elida Faberge brand.

CLIENT OF THE WEEK: NRG takes its cue from clubs - Nick Craggs went clubbing to revitalise the Lucozade brand. By Belinda Archer

Despite being a relatively elderly 30 years old, Nick Craggs, SmithKline Beecham s senior brand manager for Lucozade NRG, likes to go clubbing.

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

ITV s new Sunday night drama, Wokenwell, has been described as a darkly comic murder mystery and begins with the finding of a woman s severed finger.

Stop Press: Peretti to promote Ribera del Duereo wine

Peretti Communications has been hired to promote the Spanish wine-growing region Ribera del Duereo. Peretti will handle the trade and consumer brand campaign for the region s trade association.

THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week

TERESA CASH

Saatchis TV ad shows how Des Lynam is outperformed by Right Guard

Des Lynam s TV ad debut for Right Guard breaks this Saturday and features the BBC presenter auditioning for a fictional commercial.

Asda mounts George fashion attack

Asda is mounting a TV attack on high street fashion stores with new advertising aimed at overcoming customer prejudice about buying clothes at supermarkets.

D&AD AWARDS - Major craft prizes go to renowned directors

Established directors walked off with the big prizes in the D&AD advertising crafts section of the awards, with Roger Woodburn, Frank Budgen, and Vaughan and Anthea landing silvers for direction.

D&AD AWARDS - New media comes of age with three silvers

The D s inaugural year, as it awarded three silvers.

MEDIA CHOICE

Frank Bailey, the planning partner at Holder Wilson Pearce and Bailey, chooses the new Organics campaign: The TV ad breaks the mould by offering more than just a mix of patronising haircare advice peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off...

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