28 Mar 1997
| by ANNE-MARIE CRAWFORD
The Body Shop, one of the most consistent critics of traditional
advertising, has appointed Bean Andrews Norways Cramphorn and PHD
Compass to run its first advertising campaign .
28 Mar 1997
| by HARRIET GREEN
Lowe Howard-Spink has signed the spectacle-wearing comedian, Vic
Reeves, to star in its second television commercial for the high-street
optician, Dollond and Aitchison. The Reeves spot, which breaks in April,
follows Lowes first film for the optician, which featured Burt
Reynolds.
28 Mar 1997
| by GENERAL RELEASE, ADWEEK, SUNDAY EXPRESS
Summerfield Wilmot Keene has been picked to put new advertising
impetus behind a range of mass-market fragrance brands cut loose by
Procter and Gamble at the end of last year.
28 Mar 1997
| by ANNE-MARIE CRAWFORD
Chanel No 5 is poised to unveil a multi-million pound mixed media
blitz as it celebrates two key events in the coming weeks.
28 Mar 1997
| by MIKE WOOD, the media director of J. Wal
Family Money is Channel 4 s main drama offering for the spring and
much is riding on its success.
28 Mar 1997
| by STEVE BEVAN
Procter and Gamble is understood to have handed The Rowland
Company a massive new PR contract for Oil of Ulay - which
includes support for the brand s move into cosmetics.
28 Mar 1997
| by JEMIMAH BAILEY
Easy Jeans, the UK s fourth best-selling jean label has
hired youth PR specialist Red Rooster to promote the brands as
the cheaper, British alternative to Levi s and Wrangler.
28 Mar 1997
| by BERNARD INGHAM, who writes for the Expr
Jackie Cooper Public Relations has bagged a global
communications contract for the world s best-selling liqueur
Baileys Irish Cream.
28 Mar 1997
| by JOHN-PIERRE JOYCE
European Commissioner Emma Bonino s pronouncement in PR Week
last week that the best way to protect the European Union s
consumers against food safety threats is to increase information
rather than legislation must have warmed the heart of even the
hardest Eurosceptic. On this issue at least, critics...