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Euro RSCG Wnek Gosper has scooped Lemsip and Disprin, two of Reckitt s biggest brands, both of which were previously handled by BDDP GGT.
Electrolux has awarded media buying for its pounds 5.5 million centralised white goods business to Zebra Media following a three-way pitch against Mediapolis and Motive.
Coca-Cola has hired St Luke s for a special project developing a global brand that would sit alongside Classic Coke. The agency has been asked to present Coca-Cola with a strategy that could form the starting point for the development of a brand with a cultural reach as wide as Coke s. Marketing
We congratulate all of the agencies and welcome Televest to this new assignment. The words of Robert L. Wehling, senior vice-president at Procter & Gamble in Cincinnati last week, were the oddest congratulation imaginable for Leo Burnett, Zenith Media and Grey. They signified that Televest had just...
Set among the dreaming spires of Oxford, Inspector Morse is back wending his weary way through another murder mystery with a spot of romance.
Eclipse, the production company set up nearly five years ago by Harry Rankin, the former managing director of Limelight, has taken on three new directors, expanding its roster to five.
If you want to criticise department stores, do it in Prague. That s what Quiet Storm reasoned when it wanted to dramatise the difference between Richard Branson s cosmetics and toiletries brand, Virgin Vie, and the aggressive approach of traditional department store salespeople.
The ubiquity of character licensing doesn t even occur to you until you have children. You want to buy a babygro without the Teletubbies, Winnie the Pooh or Postman Pat all over it? Forget it.
Some people find it a doddle. Alan Tilby was a master at it; Terry Lovelock, the guru. It s a full stop; a call to action; the summation of the visual treat you ve just seen. For some clients, it s the be all and end all ... and Larry and I hate doing it. The endline.
Why is advertising on the tube so shockingly bad? With more than 270 stations (that s how boring it is, I ve had time to count them all) and an almost inexhaustible number of options (cross-track, escalators, light boxes, whole platforms, pillars, rafters, bins, floors, tickets ... the list goes on)...
