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Manor Bakeries cooks up a new PR strategy

Cake company Manor Bakeries is to embark on its first consumer PR campaign.

BORDER LINES: SAN FRANCISCO - New US web service for H&K

Jeff Raleigh, a senior consultant in corporate communications at Hill and Knowlton is to launch the US arm of the agency s web design division, Netcoms. It will be run from H s San Francisco office. Netcoms clients include Schweppes, Shell and Roche. Netcoms chairman Anthony Burgess-Webb said applying...

What The Papers Say: Labour’s swift action gives plenty to beef about

The decision to ban beef on the bone put Whitehall on the horns of a dilemma. Leader writers and commentators showed consistent sympathy for the financial ruin facing farmers and condemnation for the rush to implement a ban. Broadsheets and tabloids united against agriculture minister Jack Cunningham...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

Richard Frost

Editorial: A dramatic year in public relations

Most would agree that the most prominent PR success of 1997 was Labour s tightly managed general election campaign. But it hasn t all been plain sailing for the new Government, either in policy or communication terms.

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

Many public relations consultancies based in the Home Counties, from Kent and Surrey to Berkshire and Oxfordshire - but based just outside London - would take great exception to hearing themselves described as regional businesses. That tag, they might assert sniffily, belongs to agencies located in...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

Each year over 750,000 women in the UK become pregnant, according to the Bounty/Market Trend Fact File. They, and the 650,000 babies they eventually deliver, will spend pounds 270 million on baby equipment, consume pounds 293 million worth of baby foods and drinks, and dispose of pounds 649 million...

Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain

Alex Mackey is making changes. In the past six weeks he s married, moved house and switched jobs. While honeymooning in Thailand he accepted a job offer from Debenhams to head its communications effort as it demerges from the Burton Group.

STOP PRESS

Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different magazines...

Best Boots

Boots came top among 47 UK blue-chip companies in MORI s eighth annual corporate social responsibility survey. Almost three-quarters of the 2000 people interviewed considered Boots a firm which took its responsibilities seriously .


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