12 Dec 1997
| by JEMIMAH BAILEY
Cake company Manor Bakeries is to embark on its first consumer PR
campaign.
12 Dec 1997
| by JULIETTE GARSIDE
Jeff Raleigh, a senior consultant in corporate communications at
Hill and Knowlton is to launch the US arm of the agency s web design
division, Netcoms. It will be run from H s San Francisco office.
Netcoms clients include Schweppes, Shell and Roche. Netcoms chairman
Anthony Burgess-Webb said applying...
12 Dec 1997
| by ROBERT GRAY
The decision to ban beef on the bone put Whitehall on the horns of
a dilemma. Leader writers and commentators showed consistent sympathy
for the financial ruin facing farmers and condemnation for the rush to
implement a ban. Broadsheets and tabloids united against agriculture
minister Jack Cunningham...
12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
Most would agree that the most prominent PR success of 1997 was
Labour s tightly managed general election campaign. But it hasn t all
been plain sailing for the new Government, either in policy or
communication terms.
12 Dec 1997
| by ROBERT GRAY
Many public relations consultancies based in the Home Counties,
from Kent and Surrey to Berkshire and Oxfordshire - but based just
outside London - would take great exception to hearing themselves
described as regional businesses. That tag, they might assert
sniffily, belongs to agencies located in...
12 Dec 1997
| by MARK HUNTER
Each year over 750,000 women in the UK become pregnant, according
to the Bounty/Market Trend Fact File. They, and the 650,000 babies they
eventually deliver, will spend pounds 270 million on baby equipment,
consume pounds 293 million worth of baby foods and drinks, and dispose
of pounds 649 million...
12 Dec 1997
| by IAN DARBY
Alex Mackey is making changes. In the past six weeks he s married,
moved house and switched jobs. While honeymooning in Thailand he
accepted a job offer from Debenhams to head its communications effort as
it demerges from the Burton Group.
11 Dec 1997
| by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which
promote 16 brands from its four UK businesses. One of two titles,
Lifestyle or Extra, will be sent to households classified as couples
or families respectively. The mailing is the first since Unilever
produced seven different magazines...
11 Dec 1997
| by DANNY ROGERS
Boots came top among 47 UK blue-chip companies in MORI s eighth
annual corporate social responsibility survey. Almost three-quarters of
the 2000 people interviewed considered Boots a firm which took its
responsibilities seriously .