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Valuable prize in the worst-ever ad competition

18 Dec 1997 | by JEREMY BULLMORE

Today I announce a Christmas competition. It is open to all copywriters, the only judge is me and I am confident of winning.

MEDIA: Wella to follow Friends to Sky

18 Dec 1997 | by ANNE-MARIE CRAWFORD

Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4.

ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher

18 Dec 1997 | by Linda Mooney, Business development cons

Manufacturer: Ferrero

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different magazines...

Best Boots

11 Dec 1997 | by DANNY ROGERS

Boots came top among 47 UK blue-chip companies in MORI s eighth annual corporate social responsibility survey. Almost three-quarters of the 2000 people interviewed considered Boots a firm which took its responsibilities seriously .

MTV deal

11 Dec 1997 | by DANNY ROGERS

MTV has signed its first UK exclusive sponsorship deal with Wella Shockwaves for pounds 170,000.

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY

11 Dec 1997 | by STEPHEN CARTER

The Brief

CAREERS: Movers

11 Dec 1997

Jane Warner has been appointed business manager for the south east of England with Parfums Givenchy. She has been with the company for two years and was previously national accounts co-ordinator. Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe Evans as...

Eyre defends ITV’s sales policy

04 Dec 1997 | by ANNE-MARIE CRAWFORD

ITV s chief executive, Richard Eyre, defended ITV s controversial new sales policy this week, claiming that some of the network s advertisers had already signed share of broadcast deals.

New UK boss for Colgate brands

04 Dec 1997 | by LISA CAMPBELL

Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning and personal hygiene products.

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