NEWS: Nicotinell takes on Nicorette gum with Mellors Reay TV ad
28 Jun 1996
Zyma Healthcare is putting pounds 1.5 million behind a new initiative to firmly establish the gum version of Nicotinell, which helps smokers to break the habit.
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NEWS: Asda falls foul of ITC again with TV ad
28 Jun 1996 | by JOHN TYLEE
Asda has run into fresh trouble with TV watchdogs just a week after being forced to pull a commercial for cut-price medicines because it featured the former newsreader, Jan Leeming.
Private view
28 Jun 1996 | by STEVE HENRY
Welcome to Pontificator s Corner. This column is like a mini awards jury. In the same way as creative awards are judged, it s a mixture of: a) who you know; b) who you like; c) personal prejudice about work; and d) unhealthy rivalry. So for those of you who ve never been on an advertising jury (and...
NEWS: Attenborough wins Milupa relaunch
28 Jun 1996
Baby food company Milupa has hired Attenborough Associates for a consumer and trade programme less than a month after the baby milk scare.
THIS WEEK: STOP PRESS
27 Jun 1996
Wrigley s has shortlisted roster shops Young s Spearmint account resigned by Abbott Mead Vickers BBDO earlier this month.
THIS WEEK: CKT wins Jeyes’ key campaign
27 Jun 1996
Household goods firm Jeyes has appointed Cowan Kemsley Taylor to its pounds 2.5m business, after a final pitch against BST BDDP.
THIS WEEK: Birds Eye jumps on brand wagon
27 Jun 1996
Birds Eye s decision to concentrate on its main brand and drop its sub- brands is a brave one. Consumers are familiar with some of them, such as Menu Masters, through multi-million pound advertising campaigns. Isn t it madness to throw all that away?
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