NEWS: PR EUROPE
06 Dec 1996
STOCKHOLM: Rikta pushes the Boss man
French coffee drinking consumers will be given a taste of British tea with Tetley International s new PR drive.
When you read the career guidelines book on becoming a journalist, you would be hard pushed to find get a summer job selling shirts for Paul Smith as a top career tip but, sure enough, that s what propelled Esquire s new editor Peter Howarth into the ranks of the literati.
Perhaps it was the 24 hours of simmering debate on the hot topic of evaluation which prompted Guido Bellodi, president of Italian agency Chiappe Bellodi, to leaven the recent GPRA/ICO Workshop in Frankfurt with his own recipe for successful pasta rather than PR.
Concern over suicides from paracetemol overdoses has dealt a surprise blow to supermarkets efforts to steal share in the pharmaceuticals market.
Retailers could learn a lot about customer service from Superquinn, a Dublin-based supermarket, writes Julian Lee
Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only)
Some of you may (or perhaps should) be interested in the latest publishing news from the US.
Burger King parent company Grand Metropolitan has turned to Buckingham Palace to fill its top PR job.