to remove filtersNEWS: Universal McCanns makes first win and appointment
15 Dec 1995
Universal McCanns, the media dependant launched last week (Campaign, 8 December), has scored its inaugural media business coup and has made its first senior appointment.
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NEWS: Roche invites three agencies to slug it out for Rennie task
15 Dec 1995 | by KAREN YATES
Roche Consumer Healthcare has been talking to three London agencies in a series of top-secret meetings to discuss the fate of its prestigious Rennie brand.
CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide
15 Dec 1995 | by CAROLINE MARSHALL
How will one network cope with the dollars 550m account? Caroline Marshall reports
OPINION: The effectiveness of funny ads depends on the brand
15 Dec 1995 | by WINSTON FLETCHER
Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises his view of the truism that wit is a panacea for a weak campaign
THIS WEEK: STOP PRESS
14 Dec 1995
Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds 1000 with the results broadcast to the pub via Teletext.
THIS WEEK: Asda gets away with Tesco loyalty hijack
14 Dec 1995
Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve.
BELOW-THE-LINE: Tesco checks out its corporate branding
14 Dec 1995 | by JULIAN LEE
Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it.
NEWS: M&C Saatchi wins Glaxo image work
08 Dec 1995 | by JOHN TYLEE
M&C Saatchi has won the pounds 5 million task of putting a human face on the drugs giant created by the merger of Glaxo and Wellcome.
NEWS: HOTLINE
08 Dec 1995
Abbott Mead Vickers BBDO turned down the chance to pitch for the Prudential s pounds 14 million business last week, while it awaits the result of its pitch against Bates Dorland for the pounds 26 million merged Halifax/Leeds account. Bates Dorland and AMV presented strategic pitches to Halifax s chief...
NEWS: HEA promotes use of condoms as party season looms
08 Dec 1995 | by OUR PARLIAMENTARY CORRESPONDENT
The Health Education Authority is launching a pounds 550,000 campaign urging young people to wear condoms as part of the Government s drive against Aids.
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