Whiskas has launched a TV campaign by Abbott Mead Vickers BBDO. The spot, which shows the similarities between big cats and the domestic variety, aims to reinforce Whiskas as a trustworthy brand. The 50-second ad follows a leopard as it prowls through a snowy forest, which turns out to be a back garden....
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.
GlaxoSmithKline (GSK) has handed a six-figure brief to give its flu remedies 'personality' to Unity, PRWeek understands.
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
Herbal Essences is the most prominent, with Head & Shoulders in second place.
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
Philadelphia, the cream-cheese range, is reviewing its £35 million pan-European advertising account.
Marketing's unique weekly analysis of ad recall in association with TNS.
Although essential to many of us, these products depend on innovation to thrive.
to remove filters