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Public Affairs: Pharma giants plan for new government

Top drugs companies are reshuffling their public affairs teams as they prepare for a likely change in government.

The Week

- Virgin Trains has appointed The SPA Way for a consumer-focused drive to support the launch of its West Coast timetable.

Coca-Cola up for grabs

Coca-Cola is looking to combat negative press about the value of recycling in the UK by handing out a new six-figure brief.

Opinion: From our readers - Drugs are not the same as soft drinks

GSK's pioneering move to supply 'patented' drugs to the developing world at a 75 per cent discount is certainly a 'hit' (Media, 20 February).

Paratus helps Costa Coffee to stand out

Costa Coffee has appointed Paratus Communications to help differentiate its brand from high street rivals such as Starbucks and Caffe Nero.

Campaigns: Food and drink - Mushrooms are magic for dieters

Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team: Mustard Communications Timescale: November 2008-ongoing Budget: £17,000 Background One in four adults in Britain now qualifies as obese, and doctors and nutritionists have long been warning of an obesity...

Meda solicits HRT support

Pharma firm Meda UK is aiming to counter negative perceptions of hormone replacement therapy by bringing in PR support for its menopause treatment portfolio.

Public Affairs: Lilly hunts for PA help

Pharma firm Lilly is holding a pitch for its UK public affairs account.

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare.

Campaigns: Public sector - WRAP tells public to end food waste

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of...

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