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The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring Christy Turlington and Julia Roberts, following complaints by Liberal Democrat MP Jo Swinson that they had been digitally manipulated.
New research from YouGov suggests product placement will not drive brand profile, while 70% of people quizzed claim their perceptions will not be changed by brands in paid-for slots.
Unilever's chief executive Paul Polman is expected to announce that the global crisis in food production is leading to dangerous rises in food prices.
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.
