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St Tropez "the ultimate tan" by PZ Cussons

PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...

Lil-Lets 'body fact' by Leagas Delaney

As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital campaign by Leagas Delaney that encourages women to embrace their femininity.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Playboy 'press to play' by DDB Paris

DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.

Corsodyl 'ignore' by Grey London

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum health.

Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

Old Spice's "believe in your smellf" campaign by Wieden & Kennedy Portland introduces Champion, the brand's newest addition to its product range.

L'Oreal Paris 'false lash telescopic' by McCann

Cheryl Cole stars in the launch ad for L'Oréal Paris False Lash Telescopic mascara.

Carol Vorderman fronts Sambucol marketing drive

Sambucol, the-over-the-counter immune system supplement, is launching a marketing campaign featuring brand ambassador Carol Vorderman, to coincide with the flu season.

Tesco fails to get Asda price-guarantee ad banned

Tesco has failed to get a press ad from rival Asda banned, as the tit-for-tat battle between the two supermarkets over pricing shows no signs of abating.

Air Wick launches £3m marketing campaign

Reckitt Benckiser (RB) is today launching a £3m marketing campaign to support its new Air Wick Odour Detect product.


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