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McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has fragrances both "for him" and "for her", as the brand advertises its first women's variant.
Hugo Boss's fragrance brand Boss Orange has released a campaign featuring its celebrity brand ambassadors Sienna Miller and Orlando Bloom, to promote a charity tie-up with Unicef to aid the development of schools in Madagascar.
Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.
In the follow-up to Old Spice's award-winning 'the man your man can smell like', Isaiah Mustafa returns to in a new ad to illustrate just a few of the amazing things that an Old Spice man can do.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
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