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Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products in the UK this festive season, while searches for toys increased by 18.9% in the run-up to Christmas, according to Experian Hitwise.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.
LONDON - These are challenging times for FMCG brands, as consumers take a tighter grip on their shopping baskets. Marketing invited category experts to debate the key challenges at a roundtable discussion in association with Yahoo!
LONDON - Experts are warning the cost of branded online-search terms will soar as a result of Google's plans to allow advertisers to use other brands' trademarks in the text of their ads.
