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Multi-channel engagement; where is the money?

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Profitable, cost-effective and trusted B2B marketing

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.

Unlocking the potential of affiliate marketing

Spokesmen from Whitbread, Hilton and OMG are among the industry-leaders revealing the risks and rewards of affiliate marketing in this free online video. With marketing budgets under increasing pressure hear how your business could capitalise on the relative trackability and cost-efficiency of affiliate...

Interview with McDonald's chief marketing officer opens Virtual Fair

LONDON - Marketing has launched a Virtual Fair, offering marketers the chance to learn about the latest consumer-engagement techniques through video interviews with industry experts.

Sanex sponsoring season of 'socially important' movies

LONDON - Skincare brand Sanex has tied up with Pearl & Dean to develop a brand experience campaign aimed at getting cinema-goers to engage with its products.


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