Dove 'makeover activaion' by Ogilvy & Mather UK
23 May 2012
A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.
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Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.
A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
Lynx, the Unilever-owned deodorant brand, has today launched a new mobile app that allows a group of men on a night out to create a "real-time" record of their evening.
Domestos has launched a new online campaign in support of World Toilet Day.
Domestos, the Unilever bleach brand, has launched a quirky app that enables consumers to track the progress of their toilet flushes, in support of the World Toilet Organisation.
Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.
Giant Post-It note posters will be displayed around London to celebrate Post-It's 30th birthday.