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Agencies line up for digital and DM Elastoplast account

Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand.

Gyro wins £20m CRM account from L'Oréal

L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Big name photographers Kiran Master, Nadav Kander and Alex Telfer were among the Gold winners at the Campaign Photo Awards, announced this week.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

The art of serial brand arson

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future

Not rules, but tools

Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed

Generation why?

Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things

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