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The Red Consultancy creates deputy CEO role for Amanda Duncan

The Red Consultancy has made Amanda Duncan deputy CEO as part of a reshuffle following the departure of Andrew Baiden.

Red Consultancy's group MD Andrew Baiden steps down

Andrew Baiden, group MD of The Red Consultancy, is leaving the agency with immediate effect after 18 years to take a career break.

Revlon appoints Adelaide Sharples as UK marketing chief

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director.

PR: searching for effective measurement

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

The Marketing Profile: Lucy Cotterell of Mars

LONDON - The notoriously secretive Mars, Inc has fastidiously kept its executives out of the limelight until very recently, preferring to let its global food brands do the talking.


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