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What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.
LONDON - Tesco is shutting down its Tesco Screens in-store TV network, five years after the service, which was meant to revolutionise retail marketing, launched.
LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
LONDON - Harveys has claimed that 30% of respondents to an SMS offer it ran as part of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more effective than an average direct mail campaign.
LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates that advertisers are seizing the opportunities presented by the growth in digital media, which has significantly lowered the cost of media access for brands.
LONDON - Unilever is to launch a Dove-branded internet TV channel as part of its flagship brand's 'Campaign for Real Beauty'.
LONDON - Social networking site Bebo has unveiled Unilever's Sure Girl deodorant as its brand partner in the personal care category for online teen drama 'Sofia's Diary'.
LONDON - YouTube is aggressively targeting big-brand TV advertisers for the first time with the addition of live channels to its video-sharing website.
