Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.
Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
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