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Dove proves beauty of women with FBI sketch artist

15 Apr 2013 | by Matthew Chapman

Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Adwatch (Aug 3) - Top 20 recall: Lynx has an effect

03 Aug 2011 | by Mark Roalfe, Chairman, RKCR/Y&R

Unilever's male-grooming range still raises a smile with play on attraction theme.

Adwatch (11 May) - Top 20 recall: Cushelle takes the soft approach

11 May 2011 | by Robert Campbell, Creative director, Beta

The toilet-tissue brand has too much pink and purple and not enough brown and yellow.

Viral View: Old Spice campaign smells great

16 Jul 2010 | by Jimmy Maymann

What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add.

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