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Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.
Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
