The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.
The Brand Union scored highly for effectiveness, with the judges wowed by its results for the rebrand of Paddy O's Granola, sales of which doubled in 2012, plus work on Heineken's Kaiser brand, which led to purchase intention increasing by 10.3%.
11 Dec 2012
The agency has posted outstanding growth figures, while expanding its operations and getting its staff trained for the steady shift toward online customer service via webchat, writes Kim Benjamin.
During the past 12 months, Arvato has secured several clients in the public and private sector, including Universal Music, Slough Borough Council and Valero's Texaco brand, as well as growing existing relationships with long-standing customers including AstraZeneca and Renault.
FutureBrand reaped the rewards of years of preparation around the London 2012 Games and was able to top off that achievement with a string of new client signings, writes Rachel Barnes.
10 Dec 2012
| by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
05 Dec 2012
| by Staff
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
22 Nov 2012
| by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
22 Nov 2012
This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.