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Microsoft Xbox's motion-controlled game 'Dance Central' is to sponsor EMI artist Kylie Minogue's upcoming European tour, with a digital and experiential twist.
A new two-day conference and networking event for senior marketers, BrandMAX, is to take place at the iconic Altitude 360 venue in London's Millbank Tower on 21 and 22 September.
The Guardian's Tim Brooks proves that no-one is safe from the axe while Tom George and Steve Hatch are promoted at MEC, in BR's weekly round-up of advertising, marketing and media industry moves.
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
