Magna tips global ad market to grow 5.2% in 2011
16 Jun 2011 | by Ben Bold
Global advertising revenues will grow by 5.2% to $428.4bn (£265.6bn) in 2011, according to MagnaGlobal, a division of IPG's Mediabrands.
US-based advertising services company DG FastChannel has agreed to a $517m (£319.5m) price tag for New York-based digital advertising technology firm MediaMind Technologies, formerly known as Eyeblaster.
Global advertising revenues will grow by 5.2% to $428.4bn (£265.6bn) in 2011, according to MagnaGlobal, a division of IPG's Mediabrands.
During the next two months, Media Week is set to launch a number of industry-based projects and initiatives.
Three former direct marketing and data specialists have launched The Green Preference Service, an online service that allows consumers to get their direct mail changed to email and which has been welcomed by the Direct Marketing Association (DMA).
Digital innovation is expected to boost the value of the UK's media industry by an average of 3.7% a year over the next four years, to total £59.6bn ($92bn) by 2015, according to PwC.
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures from the evening.
For those lucky enough to be attending this year's Media 360, and for those unable to make it, Media Week has put together this picture gallery from the conference.
The Royal Mail has called a statutory review of its integrated advertising account.
UM London has picked up the estimated £2m UK media planning and buying account for Norwegian energy firm Statoil, which is running its first UK-specific marketing activity.
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