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Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.
Viewing your brand as part of the bigger business picture was a core theme of BrandMAX last week. Here, the Marketing team looks at this and some of the other big issues up for debate at the summit.
WINNER CBS Outdoor - London Long Copy Challenge
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
We asked some of marketing's leading thinkers for their predictions of what the next 12 months have in store, from 'apps with eyes and ears' to a resurgence in ethical shopping.
