Adobe has agreed to acquire Efficient Frontier, the digital ad-buying and optimisation company, for an undisclosed sum.
Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.
Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."
09 Sep 2011
| by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Regus, the office services supplier, is reviewing its international media planning and buying account.
Business to business publisher Emap International has appointed Duncan Painter, currently managing director of Sky's customer intelligence arm, as chief executive.
02 Sep 2011
| by Staff
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
23 Aug 2011
| by Staff
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.
21 Jul 2011
| by Sara Kimberley
Ufi, the organisation behind the online learning provider Learndirect, has consolidated its integrated ad and media accounts into Dare and PHD.
21 Jul 2011
| by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.