Click 
to remove filters
Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in the UK and Republic of Ireland, as part of a review of its operations.
British Gas has signed a commercial deal with loyalty programme Nectar, which will potentially benefit the utility company's customers with money-off offers at Sainsbury's and Homebase.
AG Barr, the soft drinks company behind Irn-Bru and Tizer, has posted a 13% rise in profits for the first six months of the year following better than expected growth in its core brands and the success of its acquisition, Rubicon.
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
ITV has sold its 50% stake in US cinema ad company Screenvision, to private media equity firm Shamrock Capital Growth Fund 11, for $80m, in a bid to reduce its debts.
The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year is in association with ITV.
Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes.
Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a "massive task" ahead to try and salvage its reputation following this year's spill in the Gulf of Mexico.
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a bid to attract slightly younger customers as well as its core audience.
NEW YORK - The Hollywood Reporter, part of E5 Global Media, is to cease daily publication and become a weekly magazine as disappearing advertisers and loss of status in an industry that is dominated by entertainment blogs takes its toll.
