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LONDON - Royal Mail has revamped its National Change-of-Address (NCOA) offering by expanding the service to incorporate more responsive data.
LONDON - The Daily Mail and General Trust, publisher of the Daily Mail and Mail on Sunday has posted a 20% boost in its pre-tax profits in the six months to 4 April, despite revenue falling 10%.
Brands that routinely rely on their customers to work for nothing could be in for a rude awakening.
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Those of you lucky enough to have made it into Marketing's Power 100 this year have particular cause to celebrate. Not only are you among the elite few to have made it to the top at a time of unprecedented upheaval, you are also pioneers at a new frontier of communications.
LONDON - Digital marketing agency I Spy has created an iPhone app for commercial property firm FlexiOffices that takes a consumer approach to finding available office space.
LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.
LONDON - Filofax is investing in email and social media as part of a retention-based marketing strategy to boost customer loyalty online and in-store.
The reputation of your brand is at the mercy of the success or failure of the chain of supply behind it.
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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