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BMW appoints Initiative in Poland

LONDON - Car manufacturer BMW has appointed Interpublic media agency Initiative to handle its media planning and buying in Poland following a three way pitch.

STV to combine on-air and digital ad sales

LONDON - STV, Scotland's ITV franchise, is set to merge its online and on-air sales teams in an attempt to maximise its offerings and create an integrated sell.

Scientia Data appoints Dee Toomey as managing director

LONDON - Scientia Data, the Read Group-owned data and analytics company, has promoted its clients services director Dee Toomey to the role of managing director.

Ubervu launches dashboard to track social media conversations

LONDON - Social media firm Ubervu has sought to help answer questions such as "why are companies counting tweets?" with the launch of a social media dashboard aimed at small companies and start-ups.

Acxiom launches social media matching and targeting service

LONDON - Data services giant Acxiom has launched a service with the ability to identify whether a client's customers are active in social media from their opted-in email addresses.

VW targets cinema goers with Dudeism Independent Thinking ad

LONDON - German car manufacturer VW advertised against James Cameron's 3D blockbuster 'Avatar', which delivered an estimated 574,900 impacts to be named the most watched film over the weekend.

GNM reports 100,000 downloads for Guardian app since December launch

LONDON - Guardian News & Media's iPhone app for The Guardian has generated more than £240,000 and has been downloaded more than 100,000 times since its launch less than three months ago.

Commercial radio revenue bounces back in Q4 2009

LONDON - Revenue across the UK commercial radio industry is expected to be up 8% year on year for the fourth quarter of 2009 when the official Ofcom figures are published next month.

Initiative and Universal McCann merge buying operations in Ireland

LONDON - Mediabrands' Initiative Media and Universal McCann have merged their media buying business in Ireland and will now trade under the Magna Ireland brand.

JCDecaux wins Reading Council contract

LONDON - Outdoor media owner JCDecaux has won a multimillion pound 15-year contract with Reading Council to provide bus shelters funded by advertising.


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