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WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.
Mindshare is moving from its conventional grey London office building on the Strand into the seventh and eighth floors of a garishly coloured, ecologically advanced, mixed-use development designed by world-renowned architect Lorenzo Piano.
Car manufacturers Skoda and Citroen both hit the headlines, thanks to big changes in their marketing departments, in this week's round-up of people moves.
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
Comparethemeerkat.com, the meerkat comparison website launched to push insurance comparison site Comparethemarket.com, is to open a pop-up shop for two days next week on Regent Street in London.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.
A consortium of four international marketing consultancies, including Fairbrother Lenz Eley, have formed a new company called Axiology that is chaired by the former Unilever media director Alan Rutherford.
Marketers who are adept at engaging with consumers can struggle to communicate with colleagues.
