to remove filtersHelen Edwards on Branding: The challenge of the dual
22 Sep 2010 | by Helen Edwards
Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes.
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Could your brand be the winner of Brand of the Year 2010?
24 Sep 2010 | by Staff
The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year is in association with ITV.
BP global marketer admits 'massive task' ahead
21 Sep 2010 | by Arif Durrani
Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a "massive task" ahead to try and salvage its reputation following this year's spill in the Gulf of Mexico.
Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a bid to attract slightly younger customers as well as its core audience.
How the blogs beat The Hollywood Reporter
13 Sep 2010 | by Staff
NEW YORK - The Hollywood Reporter, part of E5 Global Media, is to cease daily publication and become a weekly magazine as disappearing advertisers and loss of status in an industry that is dominated by entertainment blogs takes its toll.
Marketing joins forces with Brand Learning Academy to offer practical workshops
07 Sep 2010 | by Staff
Marketing magazine has teamed up with Brand Learning Academy to launch skills workshops for marketers.
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.
Jeremy Lee on Media: Clear thinking inside the box
24 Aug 2010 | by Jeremy Lee
From tentative beginnings, Thinkbox has proved a highly effective champion for commercial TV.
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