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Jeff Weiner takes over as CEO at LinkedIn from founder Reid Hoffman

MOUNTAIN VIEW, CA - LinkedIn has promoted Jeff Weiner to CEO six months after he joined the professional social site from Yahoo!

Experian adds new classifications to Mosaic 2009

LONDON - Yesterday's Captains, Streetwise Kids and Crash Pad Professionals are among the new consumer profiles to be added to Experian's widely used Mosaic system.

Incite appoints Emma Davies and Ester Petrie as associates

LONDON - Market research consultancy Incite continues to expand its team, appointing Emma Davies and Ester Petrie as associates.

Toluna buys Microsoft's Internet Survey Solutions for $40m

LONDON - Toluna, the French online market research firm, is to acquire the majority of the assets of the Internet Survey Solutions division of Microsoft's Greenfield Online for $40m (£24.3m).

DTV hires Derek Humphries as creative strategist

LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director and creative strategist, as the agency attempts broaden its services beyond DRTV.

Publicis and Microsoft form strategic alliance

PARIS - Publicis Groupe and Microsoft have formed a strategic alliance in order to provide digital advertisers with better value for money and greater impact across three areas -- content, performance and audience.

Neolane software unifies inbound and outbound offers

LONDON - Marketing software company Neolane has brought out software that can serve customers with personalised offers across both inbound and outbound channels.

TNS chief calls for TV measurement to evolve

NEW YORK - Traditional TV measurement based on audience size and reach is insufficient for industry needs, according to the president of global research giant TNS Media Research, who called for the industry to embrace advances in technology and analytics.

Alchemetrics launches dynamic questioning tool

LONDON - Alchemetrics, the data company, has developed a tool that lets organisations ask their customers new questions each time they make contact via a call centre or the web.

Exposure Group merges branding and design agencies

LONDON - Exposure Group has merged brand strategy agency Exposure Innovate with smaller sister design consultancy Ray of Light to create an agency called The Gild.

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