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Spring Research launches new method for measuring consumer emotion

LONDON - Market research consultancy Spring Research has launched a new method of measuring the emotional impact of advertising campaigns.

Noble rejoins TMW as digital creative director

LONDON - Tullo Marshall Warren has rehired Graeme Noble -- 14 months after he left the company to take up the post of interactive creative director at Kitcatt Nohr.

Profitable, cost-effective and trusted B2B marketing

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.


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