Marketing Society launches 'battle of the brands' site
30 Jun 2008 | by Nikki Sandison
LONDON - The Marketing Society is to create a list of the best brands of the last 50 years and is asking consumers to vote for their favourites online.
Click
to remove filters
LONDON - Direct marketing agency Millennium is launching a financial services directory targeted at older consumers.
LONDON - The Marketing Society is to create a list of the best brands of the last 50 years and is asking consumers to vote for their favourites online.
LONDON - ZenithOptimedia has slightly upgraded its world adspend growth forecast for 2008 to 6.6%, with emerging markets more than compensating for a slowdown in North America and Western Europe, which are still undergoing strong digital ad growth.
LONDON - Royal Mail has launched a helpline for production managers in the direct marketing industry.
LONDON - This year's DMA Awards will feature three more digital categories to reflect the adaptation of direct marketing as people spend more time online.
LONDON - Sir Martin Sorrell's WPP Group is reported to be putting the finishing touches to a £1bn-plus bid for market research firm TNS, which would break up its merger with German rival Gfk.
LONDON - Ci Research has appointed Richard Walker as a director responsible for public relations, marketing and brand development.
Stephen Foster examines the global market jitters as WPP worries about its TNS bid, Toyota is hit by its move into SUVs, and ad revenues tail off at Trinity Mirror.
NEW YORK - McKinney, the North Carolina-based advertising agency, has completed a management buyout from French owner Havas for an undisclosed sum.
LONDON - After Icann voted yesterday to allow companies and organisations to register their own top-level domain names, a domain name management specialist has warned brands to watch out for a new wave of cybersquatters.