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Toluna launches low cost online poll

15 Dec 2008 | by Daniel Farey-Jones

LONDON - Toluna has launched QuickSurveys, an online polling service that is cheaper than online panels and can be set up quickly by users.

Digitas lays off 2% of its US workforce

15 Dec 2008 | by Lauren Bell

NEW YORK - Publicis Groupe's digital unit, Digitas, is laying off 2% of its 2,100 US employees in a restructuring effort. Employees were informed of the decision on Wednesday.

Government rules out Royal Mail privatisation ahead of report

15 Dec 2008 | by Daniel Farey-Jones

LONDON - The Government has ruled out privatisation of Royal Mail ahead of the publication of an independent report saying the company needs heavy investment in automation, but is hampered by its ballooning pensions deficit.

Howse Jackson forms affinity partnership with Bauer Media

15 Dec 2008 | by Nikki Sandison

LONDON - Howse Jackson Marketing, the data and affinity marketing specialist, has agreed an affinity partnership with Bauer Media involving titles including Grazia and Heat.

Geronimo appoints Ismail to boost digital team

15 Dec 2008 | by Nikki Sandison

LONDON - Geronimo has appointed Sam Ismail as digital strategist to strengthen the integrated agency's digital offering.

Proximity fired from BBC TV Licensing contract

15 Dec 2008 | by Daniel Farey-Jones

LONDON - Proximity London has been fired from the direct marketing contract for TV Licensing after the wrong statistics for the number of fee evaders caught were used in millions of warning letters to the public.

L'Oreal shifts YSL Beaute media to ZenithOptimedia

12 Dec 2008 | by Darren Davidson

LONDON - L'Oreal is to shift its £1.5m media planning and buying account for the beauty division of Yves Saint Laurent from Havas-owned MPG to Publicis' ZenithOptimeda without a pitch as part of a consolidation process.

You have to be in it to win it

12 Dec 2008 | by Ardi Kolah

Hunting down new business isn't a process you should stop at the moment. And it really isn't an option for most agencies that are worried about how they're going to keep the lights on in the New Year. As Ardi Kolah reports, agencies need to use this time in the run up to the Christmas Holidays to recalibrate...

QA's crime cutting research wins industry award

12 Dec 2008 | by Nikki Sandison

LONDON - QA Research's qualitative study designed to cut crime levels through interaction with former offenders scooped the top prize for public policy research at the Research Awards.

Synovate appoints Kraft executive as managing director for Romania

12 Dec 2008 | by Staff

BUCHAREST - Market research firm Synovate has appointed Carmen Wieck as managing director for Romania.

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