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If you were wondering whether the sponsorship industry is in some kind of death throes as a result of shortage of the readies for sponsored events think again, says brand marketing and sponsorship guru Ardi Kolah, who recently chaired the Think!Sponsorship conference in London.
Cinema can sometimes be an afterthought for marketers. It's that extra "luxury" for advertisers, should they have enough time left to film an extended and more cinematic version of an ad, and of course, spare additional budget, writes Tim Butler, group head at Pearl & Dean.
Being green has long since left the confines of hippie culture, and there is now enormous pressure on us as individuals to behave in an environmentally and socially responsible way, writes Amanda Phillips, chief executive of Proximity London.
Online offers direct marketers more than just a low-cost route to the market place, it can also pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing Group.
Is the account handler role set to go the way of the dodo, the typewriter and Top of the Pops? asks Mark Runacus, chief strategy officer at HS&P.
What do the hapless contestants on BBC One's 'The Apprentice' share with some of the UK's real entrepreneurs? A new book lifts the lid on what it takes to make it BIG TIME, reports brand marketing and sponsorship guru, Ardi Kolah.
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh the short-term gains, as highlighted in 'Advertising in a downturn', a timely report published by the Institute of Practitioners in Advertising, writes Paul Kennedy.
Lawyers have long been accused of chasing clients with 'no-win, no-fee' deals in personal injury claims. However, it's highly unlikely that the floodgates will open with brand owners queuing up to sponsor their local NHS Trust, as the Department of Health introduces new promotion and sponsorship rules...
Choosing the most effective methods for communicating with an audience is a challenge for most organisations, especially those that have a specific group of people in mind that they want to target, writes James McGruer, head of government marketing at Royal Mail.
The unprecedented expansion of the outdoor sector in recent years has seen an influx of new suppliers and innovative approaches to brand messaging and out-of-home communications, writes Brian Boakes, director of strategic marketing at EnQii.
