CACI launches individual-level green classification data
19 Dec 2008 | by Jacquie Bowser
LONDON - Market information analyst CACI has launched the first individual-level classification based on green attitudes and behaviour.
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Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...
Cello Group executive chairman Steeds passes away
18 Dec 2008 | by Jacquie Bowser
LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight with cancer.
IDM Data Summit programme announced
18 Dec 2008 | by Dan Leahul
LONDON - The programme for the Institute of Direct Marketing's annual Data Summit has been announced, with a number of key areas of discussion on the agenda including the use of data for effective decision making.
Hugo Drayton stands down as Phorm chief executive
18 Dec 2008 | by Staff
LONDON - The exodus of senior executives from controversial behavioural targeting technology firm Phorm is continuing as Hugo Drayton stands down as UK chief executive.
Ogilvy launches recession website
17 Dec 2008 | by Staff
LONDON - Ogilvy Group has launched a website to help marketers through the recession and offers advice on how best to cope.
Won Report ranks Proximity network top for DM
16 Dec 2008 | by Daniel Farey-Jones
LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.
Government to sell Royal Mail stake to private operator
16 Dec 2008 | by Daniel Farey-Jones
LONDON - The Government has drawn up plans to sell a third of Royal Mail to one of its rival postal operators -- TNT or DHL, according to a report.
Government rules out Royal Mail privatisation ahead of report
15 Dec 2008 | by Daniel Farey-Jones
LONDON - The Government has ruled out privatisation of Royal Mail ahead of the publication of an independent report saying the company needs heavy investment in automation, but is hampered by its ballooning pensions deficit.
Howse Jackson forms affinity partnership with Bauer Media
15 Dec 2008 | by Nikki Sandison
LONDON - Howse Jackson Marketing, the data and affinity marketing specialist, has agreed an affinity partnership with Bauer Media involving titles including Grazia and Heat.
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