24 Dec 2008
| by Staff
LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.
17 Dec 2008
| by Staff
LONDON - Marketing magazine has relaunched its website at www.marketingmagazine.co.uk to offer marketing professionals essential information and services in an accessible online format.
LONDON - Proximity London has been fired from the direct marketing contract for TV Licensing after the wrong statistics for the number of fee evaders caught were used in millions of warning letters to the public.
10 Dec 2008
| by Staff
With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.
08 Dec 2008
| by Dan Leahul
LONDON - Online video platform Brightcove has partnered with over 90 technology and distribution companies to form the Brightcove Alliance, which provides training, support and marketing opportunities for the launch of its newest video service.
LONDON - The IPA's people management group has published best practice guidelines to assist agencies in dealing with redundancy situations when there are no suitable alternatives.
NEW YORK - Viacom, the owner of MTV Networks and the Paramount movie studio, is to axe 850 jobs or 7% of its total workforce and impose a pay freeze, as the advertising slump continues to take its toll.
LONDON - Following recent account wins, WhichMedia, the Cheshire-based media planning and buying agency, has appointed James Coyle as media executive.
03 Dec 2008
| by Staff
LONDON - Eric Verdon-Roe is to become non-executive deputy chairman of Haymarket Media Group and stand down as managing director with immediate effect due to ill health.
LONDON - The Sunday Times has claimed Yahoo! is to outsource its search business to Microsoft and give it the option to buy its search business for $20bn (£13.1bn), but several sources have questioned the story.