to remove filtersSynovate launches product to predict sales impact
04 Dec 2006 | by by Staff
LONDON - Market research firm Synovate has developed a new system that it says can predict the sales impact of brand owners' marketing investments.
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Publicis tipped to swoop on faltering Interpublic
04 Dec 2006 | by by Staff
NEW YORK - Publicis Groupe is understood to considering a bid for its larger US rival Interpublic Group, which would create the world's biggest advertising group.
Porritt named as keynote speaker for Research 2007
04 Dec 2006 | by by Staff
LONDON - Environmental campaigner Jonathan Porritt is to be the keynote speaker at the 2007 Market Research Society conference, addressing the role of sustainable development in the future of global business.
TNS merges Japanese business with McCann's Infoplan
04 Dec 2006 | by by Daniel Farey-Jones
LONDON - TNS is to merge its custom research business in Japan with Infoplan, a subsidiary of Interpublic agency McCann Erickson.
WPP buys 49% stake in Chinese ad agency
01 Dec 2006 | by by Maria Esposito
LONDON - WPP Group has ramped up its Asia Pacific business by buying into a further agency in China, where the ad giant already has over $400m revenue.
Motivcom signs up Scottish & Southern Energy for Entice
01 Dec 2006 | by by Alex Donohue
LONDON - Marketing services company Motivcom has signed up Scottish & Southern Energy for Entice Benefits, its customer incentive and loyalty scheme.
Sir Martin Sorrell announced as IDM lunch key speaker
01 Dec 2006 | by by Amy Dry
LONDON - The Institute of Direct Marketing has invited Sir Martin Sorrell to host its 20th anniversary lunch early next year.
Trythall joins Ideation as director of research
01 Dec 2006 | by by Joanne Payne
London - Butcher & Gunderson's market research and planning department, Ideation, has appointed Tina Trythall as director of planning and research.
Omnicom buys majority stake in indie 180 Amsterdam
30 Nov 2006 | by by Jennifer Whitehead
LONDON - Omnicom Group has bought a majority stake in the independent creative agency 180 Amsterdam.
Fast Track appointed to host UK schools' competition
30 Nov 2006 | by by Amy Dry
LONDON - Fast Track has been hired by the Youth Sport Trust to run the UK School Games over the next five years.
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