Golley Slater Direct opens data division Halo
07 Dec 2006 | by by Joanne Payne
LONDON - Golley Slater Direct has invested £1m in launching a dedicated data division called Halo, headed up by analyst Helen Purslow.
LONDON - Tri-Direct has hired former BT business analyst Mark Ash as head of digital, a role that involves planning and business development responsibilities as well as liaising with clients and account teams.
LONDON - Golley Slater Direct has invested £1m in launching a dedicated data division called Halo, headed up by analyst Helen Purslow.
LONDON - The Institute of Practitioners in Advertising has invited five more agencies into its membership at its quarterly council meeting, including two high-profile additions in direct agency Kittcatt Nohr Alexander Shaw and media planning specialist Michaelides & Bednash.
LONDON - Craik Jones Watson Mitchell Voelkel has scooped The DMA Awards Grand Prix for its fuzzy felt mailer for First Direct.
LONDON - A survey of client marketers has revealed that design is not subject to the same degree of commercial scrutiny as other communication sectors.
LONDON - Pushdesign has designed space for Adidas in a new exhibition at the David Beckham Academy football school in Greenwich.
LONDON - Design consultancy Aricot Vert has clinched a DBA Design Effectiveness award for rebranding a missionary organisation.
LONDON - Marketing services including direct marketing, PR, sponsorship and market research are set to grow at a faster rate than advertising this year, according to the latest report on global media and marketing activity from WPP's GroupM.
LONDON- Global online adspend is set to grow seven times faster than offline sectors during 2007, according to latest figures published by ZenithOptimedia.
LONDON - Marketing services group Creston, which owns ad agency DLKW, has acquired healthcare advertising agency Pan Advertising for up to £18.8m and revealed first-half pre-tax profits are up 35% to £4.9m.