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The subject of who is best placed to develop a brand's strategy has been in the news in the last couple of months -- it's an old argument that bubbles from time to time, writes Simon Bolton, global CEO of branding consulatancy Enterprise IG.
There's such a plethora of comment about word of mouth at the moment and following the reams of coverage and debate on the topic, it is fascinating to witness the "evolution" of the oldest advertising medium known to man, writes Justin Foxton.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks David Gray, planning director of Creative Leap.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Nick Adams, managing director of Sense.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Richard Seymour, director and co-founder of Seymourpowell, one of the world's leading product design consultancies with...
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Nick Band, chairman and CEO of Band & Brown Communications.
Campaign: Organisational Stagnation Client: The Rialto Consultancy PR team: Brazil Timescale: August-September 2005 Budget: £20,000
