Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.
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Blackburns hires EuroDirect for data task
22 Dec 2006 | by by Staff
LONDON - Direct mail firm Blackburns has hired EuroDirect to help manage its data.
Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.
ListLab unveils consumer data application e-lab
21 Dec 2006 | by by Alex Donohue
LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behaviour and spending.
Gyro bolsters London office with senior appointments
21 Dec 2006 | by by Mark Banham
LONDON - Integrated brand communications agency Gyro International has made a series of senior appointments and new hires in its London office.
Follows takes senior planning role at Lowe London
20 Dec 2006 | by by Mark Banham
LONDON - Tracy Follows, currently head of consumer communications at BT, is to join Lowe London as senior planner, reporting to Rebecca Morgan, strategy director at the agency.
Gmap Consulting appoints Cawcutt to head up analytics
19 Dec 2006 | by by Alex Donohue
LONDON - Data marketing firm Gmap Automotive has appointed former employee Matt Cawcutt to head the company's expanding automotive analytics team.
DLG unveils restructure following Wegener DM acquisition
19 Dec 2006 | by by Daniel Farey-Jones
LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters, although the two companies' list broking divisions will merge as Dudley Jenkins List Broking and be based in London.
Insight Research employs technique to reveal brand loyalty
18 Dec 2006 | by by Maria Esposito
LONDON - US marketing research company Insight Research Associates claims to have identified a technique that can help advertisers to drive sales and increase brand loyalty.
Kadence posts $8m turnover for 2006
18 Dec 2006 | by by Maria Esposito
LONDON - Specialist research company Kadence has seen its turnover double this year thanks to the boom in business from the healthcare sector.
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