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Blackburns hires EuroDirect for data task

22 Dec 2006 | by by Staff

LONDON - Direct mail firm Blackburns has hired EuroDirect to help manage its data.

Online insurer uses viral game to drive consumer quotes

21 Dec 2006 | by by Joanne Payne

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.

Experian rolls out Mosaic in the US

21 Dec 2006 | by by Staff

LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.

ListLab unveils consumer data application e-lab

21 Dec 2006 | by by Alex Donohue

LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behaviour and spending.

Gyro bolsters London office with senior appointments

21 Dec 2006 | by by Mark Banham

LONDON - Integrated brand communications agency Gyro International has made a series of senior appointments and new hires in its London office.

Follows takes senior planning role at Lowe London

20 Dec 2006 | by by Mark Banham

LONDON - Tracy Follows, currently head of consumer communications at BT, is to join Lowe London as senior planner, reporting to Rebecca Morgan, strategy director at the agency.

Gmap Consulting appoints Cawcutt to head up analytics

19 Dec 2006 | by by Alex Donohue

LONDON - Data marketing firm Gmap Automotive has appointed former employee Matt Cawcutt to head the company's expanding automotive analytics team.

DLG unveils restructure following Wegener DM acquisition

19 Dec 2006 | by by Daniel Farey-Jones

LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters, although the two companies' list broking divisions will merge as Dudley Jenkins List Broking and be based in London.

Insight Research employs technique to reveal brand loyalty

18 Dec 2006 | by by Maria Esposito

LONDON - US marketing research company Insight Research Associates claims to have identified a technique that can help advertisers to drive sales and increase brand loyalty.

Kadence posts $8m turnover for 2006

18 Dec 2006 | by by Maria Esposito

LONDON - Specialist research company Kadence has seen its turnover double this year thanks to the boom in business from the healthcare sector.

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