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LONDON – Checkland Kindleysides has created three sampling stations to support the launch of Sony Computer Entertainment Europe's PlayStation Portable, with sampling experiences at gigs, airports, theme parks and shopping malls around the country.
LONDON – Business security company G4S Security Services, formerly Group 4 Securicor, has launched an on- and offline direct campaign promoting its services to the UK's top 1,000 companies.
LONDON - The London business freesheet launching against the Financial Times will be ready in September and will be distributed by hand in key financial districts from 6am.
LONDON – Equifax has hired a new CEO and chairman, Richard F 'Rick' Smith, currently the chief operating officer of General Electric Insurance Solutions.
LONDON – Thomson Directories says data suppliers should be doing more to teach buyers about the value of their data products, and focus on service as well as selling.
LONDON – Thompson.co.uk and uk.Tickle.com have joined up to help you find out your 'travel personality', be it British Bulldog or an Action Super Hero, with a new online marketing initiative to engage holidaymakers.
LONDON – Daily Mail and General Trust is expanding its online job division with the acquisition of two recruitment websites, Top-Consultant.com and Officerecruit.co.uk.
NEW YORK – Conde Nast is to launch a new business magazine and website at a time when business titles are struggling with falling advertising revenues.
LONDON – The Marketing Store is restructuring its management team with the loss of its London managing director, Amanda Morrissey, following the decision by the integrated agency to combine the UK and European team as one unit.
LONDON – The Direct Marketing Association has launched an environmental campaign to urge the industry to help it hit its target of planting 10,000 new trees and at the same reverse the negative perceptions about direct marketing.
