Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
LONDON - Sony has launched n-CD, a disc-based marketing tool that enables companies to personalise direct marketing and capture consumer data as soon as campaigns go live.
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Trinity Mirror pays £3.5m as it pounces on another recruitment site
28 Nov 2005 | by by Staff
LONDON - Trinity Mirror has bought its fourth website in as many months as it pays up to £3.5m for Paldonsay, which owns the site SecsintheCity.com.
Royal Mail seeks letters and Post Office chiefs
18 Nov 2005 | by by Ben Bold
LONDON - Royal Mail has axed the role of Post Office chief executive David Mills and is restructuring its management in an attempt to fend off competition from rival postal operators.
Christmas card specialist Powell appoints RSA Direct for list work
17 Nov 2005 | by by Joe Lepper
LONDON - Corporate Christmas card firm Powell Publishing has hired RSA Direct to market its 55,000-strong database of business-to-business contacts.
Loewy buys Think as part of plan to develop integrated offering
16 Nov 2005 | by by Ben Bold
LONDON - Marketing communications agency Loewy has acquired branding agency Think for an undisclosed amount.
Lowe finalises global structure with London taking a lead role in Europe
14 Nov 2005 | by by Ben Bold
LONDON - Lowe Worldwide has finalised its so-called 'lighthouse' restructure, which sees Lowe London become the lead agency for a number of continental offices.
Haymarket appoints Alchemetrics to manage marketing database
10 Nov 2005 | by by Ben Bold
LONDON - Haymarket Publishing, owner of Brand Republic, has appointed Alchemetrics to build and manage its first centralised marketing database.
Agencies spend £38k on average pitching for new business
09 Nov 2005 | by by Ben Bold
LONDON - Design agencies are forking out an average of £38,000 a year to pitch to potential new client companies, according to a report.
Sony creates dedicated brand for business notebook PCs
08 Nov 2005 | by by Daniel Farey-Jones
LONDON – Sony Electronics has launched its new range of business notebooks to the trade and users under a new brand identity Vaio Professional, created by Gyro International.
Microsoft looks to compete more aggressively with Google in Live launch
02 Nov 2005 | by by Staff
SAN FRANCISCO - Microsoft has announced that it is to fold many well-known software products into its online services in an attempt to compete more aggressively with rivals such as Google.
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